Android
and Apple operating systems have been the two major players in the
field of mobile app development. It has been years that they have
been competing with each other to hold the top spot and in this race
for the top position, App store and Google play has been on the
highlight. As per the analytical report published last quarter,
highlighting the performance of 3 million apps belonging to big
players like iOS,
Android and Window phone platform,
has some major revelations to make.
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One
of the most prominent finding reveals that Google's Play store has
excelled Apple's App store in terms of downloads. The increment has
been achieved by a massive figure of 60% more downloads in comparison
to Apple's App store. One fact that is very important to be
considered is larger market share that Android operating system have
around the globe. This is mainly because of the wide variety of
devices that Android operating system supports and a large part of
the growth that Google Play is experiencing is due to the position
that it holds in the emerging markets. The first name that comes to
my mind referring to emerging
market of mobile
app development is India.
Google Play holds the third position in term of App download.
The
next factor that has added to the success of Google Play is the
low-cost devices associated with Android. In contrast Apple supports
the iOS devices at premium cost. In-spite of the lead that Google
Play holds over App Store in terms of downloads, it is Apple's App
store which leads in the amount of revenue generation. As per the
report generated for the second quarter of 2014, App Store had
generated 80% more revenue in comparison to Google Play. Half of the
revenue generated by apple's App store comes from
USA, Japan and China.
Mobile
app developers
who choose a single platform for release of their mobile apps has to
choose between number of downloads and revenue generation.
When
we speak about the iOS growth in terms of revenue, China is the best
example. Apple has experienced a huge growth in china, since the time
they started dealing with China Mobile. China has got huge
opportunity for the growth of mobile apps, but you will have to
successfully deal with the issues related to localization. Apple has
seen a 20% growth compared to the first quarter of 2014.
As
per the industry experts in mobile
app development,
the phrase that “west is best” for conducting business has been
proved totally wrong in case of Google and Apple. This is supported
by the fact that Google and Apple have grown due to their hold in
emerging Smartphone markets like India and China. India can serve as
the most exiting market for these biggies, as only 10% of the
population in India is Smartphone enabled. This gives a huge
opportunity for companies like Apple and Google to extend their
mobile app development base in India and grow both in terms of
downloads and revenue. India could be the best market for the Google
Play download, Smartphone adoption and rapid generation of revenue
for mobile apps by the end of year 2017.
The
most recent example is the increase in the market share of sports
category with the ongoing ICC world cup 2015. Countries like India,
England, Australia, South Africa, etc have witnessed a steep growth
in the number of sports apps being downloaded, just by the beginning
of the cricket world cup. 2016 is bringing exciting time for mobile
application development companies
worldwide.
